So no, you will likely not become the next MailChimp on the next Serial, but who cares? Podcasting is the future. That show has already done all the heavy lifting, and yet, because it is such a niche audience, the fees should be very reasonable. In the alternative, you can simply find a show that caters to your audience and advertise there. Launching your own show and getting noticed is doable, yes, but it takes time and effort. If the good news of podcasting is that it is so popular, the bad news is that it is so popular. I love this option too, in fact, almost more because it is just so potent. The other way to go is do-it-yourself. Here, you need to choose the right app that works for you, invest in some basic sound equipment (like a great mic) and start recording. We record the show and interviews in his studio, he edited it and then uploaded it to iTunes, my site, Stitcher and so on. I had a great podcast producer who booked guests and did all the tech stuff. It’s easy and affordable. There are two ways to launch and run a podcast. You can either do it yourself or hire someone to help you. Moreover, if your show is one where you would interview industry experts then that is a powerful way to, well, meet industry experts. Where else do you get someone’s uninterrupted online attention 85% of the time? Right, nowhere. It is an excellent way to network. That same Edison Research survey states that podcast listeners listen to an entire show 85% of the time. A judge has ordered the release of Syed after overturning his conviction for a 1999 murder that was chronicled in the hit podcast “Serial.” Image: Ap Maryland Serial Podcast A Usa MdĪdnan Syed, center, leaves the Elijah E. With so many people listening to podcasts today, hosting a show can help establish you as a thought leader and thus is a great way to get you and/or your business in front of a whole new audience. There are plenty of good reasons to do so: Let’s look at both: Should you start a podcast? You can advertise on someone else’s show. Specifically, there are two ways to use podcasts to grow your business. It gets your name, business and brand out there and it does so in a way that is unique and memorable, which is very difficult to do in this media-saturated world.įor small business, this is great news because podcasting is a powerful and affordable way to attract new clients and customers. Were people eating NyQuil chicken?: Viral challenge was the latest internet loreīottom line: Podcasting works, is popular and is only getting more so. Podcast listeners tune in an average of eight shows per week.Īpple releases AirPods Pro '2.': Our review: New earbuds are a perfect fit for iPhone users. Podcast listeners have grown almost 30% in the past three years. There are now 10 million more weekly podcast listeners than the 69 million Netflix account owners in the U.S.” “Each week, more Americans listen to podcasts than have Netflix accounts: In 2021, 80 million Americans (were) weekly podcast listeners.
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